About the exhibitor
Tsubouchi Towel was founded in 1921 by Takashi’s grandfather Isoichi Tsubouchi making Takashi the third generation to run the company.
In 2001, they renewed the focus of the company on quality and launched their brand PYYLE specializing in organic cotton products made on classic looms without artificial dyes and chemicals.
About the products
PYYLE - Ethical and Organic towels from Imabari, Japan
Organic Cotton and Natural Washing Technique
Starting with a piece of raw cotton, Tsubouchi Towels uses traditional shuttle looms for weaving the towels before giving them a finishing wash. This gentle process improves the texture and feel of the towel. The washing technique used is as natural as possible using just soap and natural enzymes. Tsubouchi Towels has been using only organic cotton yarn since 2001. The materials are completely organic and the production methods of washing and weaving are adjusted for each product.
Slow weaving for soft touch and breathable weave
The shuttle loom process has its drawbacks and advantages. These looms—of which only about 50 remain in Imabari—can weave only about 30 meters of towel fabric per day. However, the old-fashioned structure of the looms offers hidden advantages that show up in the weave.
Shuttle looms woven at a much slower speed results in a looser finish to the weave and finer grain to the fabric. The loose weave gives the towels a pleasant texture and makes them more absorbent, as well as quicker to dry.
