NN Life Japan, from the Dutch life insurance company NN(Nationale-Nederlanden) group sponsors MONO JAPAN in 2022.
NN Life Japan co-hosts the Family Business Innovation Lab to support the next generation of family businesses in Japan as their CSR activity. Family Business Innovation Lab and JAPAN BRAND FESTIVAL have collaborated to establish the ‘Craftathon’ program, which supports overseas expansion of Japanese craftsmanship.
In 2021, MONO JAPAN collaborated with "Family Business Innovation Lab", and promoted the overseas expansion of Japanese makers with the support of NN Life Japan.
With the sponsorship of NN Life Japan, MONO JAPAN will continue to create innovative and culturally-driven opportunities.
About NN Life Japan
NN Life Japan was the first European insurance company to enter the Japanese market, and celebrated its 30th anniversary in 2015. Unlike domestic insurance players, who primarily focus on individual life insurance, NN Life Japan has been focusing on offering a range of corporate-owned life insurance products (COLI) to owners and employees of small and medium-sized enterprises (SMEs), which makes the company unique in the market. SMEs truly are the backbone of the Japanese economy. In fact, they account for more than 99% of all companies in Japan. To this end, NN Life Japan prides itself on being an ‘SME supporter’. Its missionis to help SMEs secure their financial futures and well-being, which will lead to the sustainability of the Japanese economy.
NN Life Japan www.nnlife.co.jp
Family Business Innovation Lab kagyoinnovationlabo.com
