Snow Peak is an outdoor brand and manufacturer founded in 1958 in the manufacturing town of Sanjo in Niigata Prefecture. Based on the precept that 'We are users too', the company's mission was to help people realize a nature-oriented lifestyle.
In their 160,000 sqm headquarters in Sanjo, in addition to a store and office building, there's also a campsite that can use.
Snow Peak creates products that enable people to lead a lifestyle in nature, embodying the company's message: 'Embrace your nature'.
This year, Snow Peak will be exhibiting lightweight and easy-to-carry titanium tableware, as well as mugs that have been carefully and expertly made by craftsmen.
In addition, they will be exhibiting Local Wear, a sustainable and locally sourced collection of traditional Japanese wear that makes use of the manufacturing processes and reflects the local landscape and climate.
Finally, they will also be showing the lightweight and much-talked about Outdoor * Kimono, made in collaboration with Kimono Yamato in celebration of the kimono brand's 101st anniversary.