orit. produces gorgeous scarfs made with the 200-year-old Banshu Ori (local textile industry of Banshu area) technique, in which yarns are dyed before weaving, instead of afterwards. Weaving these variegated yarns in different orders create a hugely diverse range of elaborate patterns.
Despite its long history, the Banshu Ori technique is under threat as the number of weavers are dwindling due to their age and a decline in production. AE HANDKERCHIEF, a 150-year-old company run by five generations of the same family and based in the region where Banshu Ori is practiced, launched the orit. brand to tackle this problem and to pass Banshu Ori onto the next generation.
orit. weaves its scarves and handkerchiefs using old-fashioned power looms, which are much more time- and labour-intensive than modern weaving machines. These looms demand much more of highly skilled weavers, but the finished fabric, with untouched selvedges, has a quality incomparable to fabrics made on other machines. The slow weaving speed of the looms reduces tension on the yarns, which results in super soft, lightweight woven scarfs with gentle textures and colours.