The book “Encyclopedia of 100 Sweets”was compiled 200 years ago in Hirado. Inspired by this book and the historical connection between Hirado and the Netherlands, Matsura Historical Museum launched a project to create a new confectionary culture combining tradition with innovation.
Art director Chitose Ohchi worked together with Dutch creators INA-MATT and Roosmarijn Pallandt, and the team collaborates closely with the confectioners of Hirado and the porcelain craftsmen of (Hirado) Mikawachi ware. This is made possible with the support of NPO Chinshin-ryu Tea Ceremony.
This project aims to begin a 21st century version of a story about exchange where the Eastern culture of sweets are introduced to the West – from Hirado to the Netherlands—, comparable to the Western culture of sweets which were brought to Japan 400 years ago.
Sweet Hirado creates innovative Hirado Sweets by combining the tradition and culture of Hirado with the viewpoints of Dutch creators. Japanese sweets have a strong connection to culture and art, such as poems (Waka and Haikai) and are inspired by the beauty of nature. The colors, the scents, the shape and the name of each sweet represent a story which the confectioner strives to tell. Hirado Sweets reveals these stories with new and modern interpretations.
The plates used for serving these sweets are especially designed by the Dutch creators INA-MATT and Roosmarijn Pallandt, and a new story emerges each time when the contemporary Hirado Sweets are placed on these plates.
Sweet Hirado hereby truly introduces a completely new culture and experience of sweets.