Snow Peak's journey began in 1958, when founder Yukio Yamai, an accomplished mountaineer, created his own line of superior climbing gear out of the discontent with the current gear on the market. His vision “to create what is truly necessary” is still an inspiration when new products are developed at Snow Peak.
From 1980 to the present, Snow Peak has been run by Yamai's son, Toru who believes that it is Snow Peak's mission to bring people closer to nature; by making people experience that by spending time outdoors they can feel again in fact what it truly means to be your own self.
The next generation of the Yamai legacy comes from Yukio's granddaughter, Lisa Yamai, who in 2014 launched Snow Peak Apparel which inspires a new generation of outdoor enthusiasts.
Snow Peak is based in Tsubame-Sanjo, well known for its 400-year history of metal product manufacturing.
Snow Peak will show high-end camping goods such as : titanium and stainless cups, portable kitchenware, and an apparel collection that features various Japanese traditional and innovative techniques which you can wear both outdoors and in your daily life.